The River philosophy is really simple. A healthy river has a strong source flowing in and an equally as important way to keep the water moving on. Even with the best, most pure origin, a river with no outlet will become stagnant and unusable.
This is how my husband and I look at our lives. A lot of goodness has flowed into our lives, and a lot of good can be done if we keep the river flowing. Pay it forward. Give.
Leigh Oliver's teams with the markets who buy our products to make this river come to life. We partner with Whole Foods to give back to Whole Planet Foundation. We design our business relationships with this social model from the beginning. In fact, we give back 50 percent of our profits to organizations making a huge difference. There's nothing magic about 50 percent. It just felt right. We're getting to combine our love of good food with a bigger purpose.
We call it "Good Food for All Mankind."